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Блог 7+1 > Что такое «продакшн»

Зарегистрированный пользователь jarod 16-08-2018 16:01

Что такое «продакшн»

Для создания качественного видео ролика, мало рассчитывать на собственные силы. Для достижения действительно хорошего результата важно обратиться за помощью к настоящим профессионалам – представителям продакшн студии. Так вам удастся создать эффектный, привлекающий внимание видео материал в максимально сжатые сроки.

Создание рекламного видео ролика

Если вы действительно хотите создать качественный видео ролик, то вы должны полностью представлять, что именно необходимо в нем отразить. Для этого обязательно необходимо выявить все возможные конкурентные преимущества товара, представляемого в видео рекламе, а также важно проанализировать рынок. Это позволит получиться поистине эффектную идею для создания хорошего видео ролика.

В качестве идеи для создаваемого рекламного ролика, важно рассматривать общую рекламную идею компании. Однако, для готового ролика, предназначенного для представления на телевидении, важно создать не просто рекламную компанию, а эффективный видео материал. Именно эти аспекты, всегда соблюдают специалисты продакшн студии. Четкое осознание того, что именно должно быть отражено в видео материале, а также что именно ожидает увидеть публика, позволяет специалистам создавать настоящие шедевры рекламы.

После полной подготовки идеи для видео ролика, важно составить грамотный сценарий, с будущей раскадровкой. При этом, если вы самостоятельно затрудняетесь выполнить данную работу, то продакш студия также вам поможет. Однако, стоит понимать, что этот процесс достаточно трудоемкий, потому, если при создании виде ролика вам также нужна и услуга составления сценария, то лучше заранее обратиться к специалистам. Ведь от этого зависит то, как быстро выйдем готовый видео материал.

Стоит отметить, что для составления идеи и написания сценария, не всегда можно прибегать к помощи специалистов. Зачастую, большинство клиентов самостоятельно составляют идею будущего ролика, что значительно упрощает процесс написания сценария.

Подготовка к съемочному процессу

Как правило, подготовка ко съемке, отнимает не только много времени, но и сил. Порой, она может занимать даже больше времени, нежели сам съемочный процесс. Это связано с тем, что во время выполнения этой работы, учитываются все мельчайшие детали, необходимые для создания видео ролика. К ним относят:

  • Выбор необходимого места съемки;
  • Подбор ракурса;
  • Осуществление кастинга актеров;
  • Подготовка реквизитов.

В большинстве случаев, именно составленный сценарий может затягивать процесс подготовки.
Съемка видео

Во время съемочного процесса, все действия записываются на цифровой носитель и в дальнейшем, подвергаются обработке. Как правило, сам съемочный процесс занимает намного меньше времени, чем его подготовительные этапы. Потому, основной задачей выполнения этапа «Production» — съемочного процесса, является качественно все выполнить, чтобы создать полноценный видео материал.

Production является основным этапом, для которого и необходимо осуществить подбор опытного видео продакшена.

Производство рекламного ролика

Заключительным этапом создания полноценного рекламного ролика, является его качественный монтаж. При выполнении этой работы, можно создавать различную графику, налаживать 3D эффекты и многое другое.

Большое количество профильных компаний, занимающихся видео продакшеном, не могут предоставить полный процесс создания качественного видео ролика. Потому, важно уделять особое внимание подбору кандидатов, способный грамотно выполнить свою работу.

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