Здравствуйте, мои уважаемые читатели! Съемка видео для Инстаграм сама по себе не представляет большой сложности. Нажимаешь на кнопку камеры, записываешь интересный или забавный сюжет и «заливаешь» в социальную сеть. Но это оправдано, если вы хотите получить обычные видео. Когда вопрос качества становится очень важен, приходится придерживаться некоторых важных правил. О них мы и поговорим сегодня. Вы узнаете, как правильно снимать видео для Инстаграм, какими дополнительными аксессуарами пользоваться, а также какие приложения для обработки роликов выбрать. Приступим!
Простые советы
Сразу оговорюсь, что не стану в рамках статьи давать некие универсальные формулы, следуя которым вы создадите идеальный ролик. Во-первых, творчество в принципе не приемлет ограничений, правил и рамок. А во-вторых, универсальной формулы попросту нет. Есть маленькие хитрости, которые помогут вам повысить качество своих роликов, а значит, и увеличить популярность в интернете и лояльность подписчиков.
- Ищите вдохновение
Первое правило хорошего видео – удачная идея. Именно идея помогает сделать заурядный сюжет интересным. Как показывает практика, самыми выигрышными героями видео в соцсетях по-прежнему остаются дети и животные. И те, и другие настолько умилительны, что ваше видео получит отличный шанс на большую статистику просмотров.
Если вы спортсмен, снимайте обучающие ролики или неудачные моменты с тренировок. Не пренебрегайте закадровым голосом, если умеете тонко и ненавязчиво шутить. Вовремя сказанная удачная шутка развеселит ваших подписчиков.
Помните про концепцию видео – продумайте раскадровку, чтобы визуализировать каждый момент. Впрочем, внезапно пойманный смешной или страшный момент также имеет все шансы быть замеченным.
- Антураж
Профессиональные фотографы съели пуд соли на изучении вопроса построения грамотной композиции. Не лишним будет помнить о ней и при съемке ролика для Инстаграм. Перед тем, как начать съемку, подумайте, хорошие ли условия съемки, правильный ли выбран ракурс? Объект съемки также должен быть четко виден в кадре. Кстати, раньше в Инстаграм можно было «заливать» ролики только в формате 1:1. Но социальная сеть уже отошла от этого формата, и вы можете не беспокоиться о том, что большая часть вашего ролика останется «за кадром».
- Освещение
Даже идеальную идею можно загубить, если снять видео при неправильном освещении. И наоборот, самый простой ролик заиграет новыми красками, если вы внимательно отнесетесь к постановке света. И здесь у вас два пути. Первый: изначально купить дорогой смартфон с хорошей камерой, способной снимать для в условиях плохой освещенности. Второй: работать со своим старым гаджетом, но помнить про ограничения. К примеру, если вы делаете ролик дома, придвиньте ближе лампу, отрегулируйте свет в комнате.
- Звук
Настройки Инстаграм позволяют подписчикам просматривать ролики без звука. Но не стоит недооценивать этот момент, ведь звук может стать определяющим фактором для вашего видео. Если вы рассказываете интересную историю своим подписчикам, постарайтесь, чтобы они не продирались к вашим словам через гул машин, сильный ветер или шум местного бара. Хотите быть понятым – идите в более тихое место.
- Дополнительные аксессуары
Не все смартфоны, даже iPhone, могут похвастаться обилием режимов для съемки. Поэтому приходится прибегать к помощи сторонних производителей, которые предлагают объективы с разными эффектами съёмки для iOS и Android. Я не буду описывать здесь модели. Вам гораздо проще сделать выбор, самостоятельно ознакомившись с видами объективов на Яндекс-маркете (https://market.yandex.ru/catalog—obektivy-dlia-smartfonov/61510/list?local-offers-first=0&deliveryincluded=0&onstock=1 )
Ролики, снятые дрожащей рукой, имеют место быть и смотрятся они весьма неплохо. Но куда лучше выглядит ролик, сделанный при помощи штатива. Штативы бывают разных размеров и форм, поэтому при покупке убедитесь, что выбранная модель идеально вам подходит (https://market.yandex.ru/search?text=штатив%20для%20смартфонов&suggest=2&cvredirect=2&local-offers-first=0&deliveryincluded=0&onstock=0 ). Кстати, профессиональные виды штативов оснащены встроенным стабилизатором и прочими полезными «фишками». С таким аксессуаром вам нужно будет всего лишь прикрепить его к смартфону и не бояться за качество контента.
- Временные рамки
Лимит на видео в Инстаграм составляет минуту. Если раньше пользователей ограничивали 15 секундами и приходилось постараться, чтобы сделать видео интересным, то сейчас у вас практически развязаны руки. За минуту можно успеть чуть ли не целый танец показать и песню спеть. Но помните при этом, что вашим подписчикам должно быть интересно с вами.
- Описание и обложка
Остроумное или интригующее описание к ролику – залог того, что пользователи захотят его просмотреть. Вы можете рассказать хоть весь сценарий видео, главное, чтобы пользователь действительно решил, что ему интересно.
Видео также встречают по обложке. Сделайте интересный кадр из ролика и не исключено, что благодаря ему у ролика будет больше просмотров.
Какими приложениями стоит пользоваться
Hyperlapse
В свое время приложение стало предметом обожания для многих Инстаграм-пользователей. Еще бы, ведь с его помощью можно делать крутые тайм-лапс видео и сразу же грузить их в сеть. В самой программе можно настраивать величину ускорения, а за счет встроенных алгоритмов добавить ролику плавности.
- Для iOS: https://itunes.apple.com/us/app/hyperlapse-from-instagram/id740146917?mt=8
- Для Android: https://play.google.com/store/apps/details?id=com.microsoft.hyperlapsemobile&hl=ru
Boomerang
Приложение позволяет создавать секундные ролики, которые проигрываются вперед и назад. По итогу мы получаем что-то среднее между фото, видео и гифкой. Смотрится действительно забавно.
- Для iOS: https://itunes.apple.com/us/app/boomerang-from-instagram/id1041596399?mt=8
- Для Android: https://play.google.com/store/apps/details?id=com.instagram.boomerang
Из панорамы в видео
Даже отснятую на смартфон панораму можно легко превратить в видео для Инстаграм. Для этого нужно воспользоваться специальными приложениями Panorama 360. Оно превратит узкую полоску фотографии в видео, которое медленно прокрутится и в хорошем разрешении покажет подписчикам все, что вас окружает.
- Для iOS: https://itunes.apple.com/ru/app/360-panorama/id377342622?mt=8
- Для Android: https://play.google.com/store/apps/details?id=com.vtcreator.android360
Надеюсь, моя статья была вам полезна. Удачи и до встречи!
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